What Motivates International Relocation? A View From Europe
October 29, 2024
Join host Patience Fairbrother on the latest episode of Talent Wars as she welcomes Steve Duncan, managing director of DCI’s European sister agency C Studios, to discuss the “What Talent Wants” study. Inspired by the insights from DCI’s Talent Wars research, C Studios is digging deeper into the motivations behind cross-border relocations in Europe. With the goal of understanding what truly drives talent in Europe to seek out jobs and lives across borders, the study offers valuable insights into the complex decision-making process for individuals seeking new opportunities abroad.
Steve, an international relocator himself, shares how the “What Talent Wants” study uncovers both expected and surprising factors influencing relocation decisions. While job offers and lifestyle improvements top the list, the research reveals that no single motivation accounts for the majority of moves. Instead, it highlights the nuanced balance between practical and emotional considerations, underscoring the need for organizations and locations to craft messages that resonate on multiple levels.
Additionally, Patience and Steve dive into the comparison of European and U.S. talent triggers and needs, as well as shine a light on challenges and misconceptions that European countries, cities and regions can work on solving and improving.
Listen in to learn:
- If European and U.S. talent share similar triggers
- What talent looks for when relocating internationally and the challenges that arise
- The role of both practical needs and emotional connections in driving relocation decisions
- Strategies for regions and organizations to better position themselves as attractive destinations for global talent
- How the “What Talent Wants” study builds upon DCI’s Talent Wars data to provide a deeper understanding of talent mobility in Europe.
Listen and subscribe to Talent Wars on Spotify or Apple Podcasts. To submit guest or episode topic ideas, email patience.fairbrother@aboutdci.com.
