Talent Wars Podcast: Philly’s Strategy to Turn Visitors Into Residents

Here at DCI, we like to say, “today’s visitor is tomorrow’s talent,”—and a new talent attraction campaign out of Philadelphia is a best-in-class example of that principle in action.  

On this episode of Talent Wars, host Patience Fairbrother sits down with Vice President of Talent & Workforce at the Chamber of Commerce for Greater Philadelphia, Nikki Pumphrey, to explore how Greater Philadelphia is leveraging its established tourism brand to attract new residents. 

Led by the Chamber in partnership with Visit Philadelphia, the “Stay For Philly” campaign highlights Greater Philadelphia’s access to great communities, quality of life, and high-paying jobs. By focusing on authenticity, local storytelling and civic pride, “Stay for Philly” aims to help the region attract and retain talent and build a stronger, more inclusive future. 

Listen in to learn: 

• Why building on the established “Come for Philadelphia. Stay for Philly.” campaign was a smart strategy for the region 

• The power of authentic storytelling and highlighting real companies and people who have chosen to bet on the community 

• How civic pride plays a crucial role not just in retaining current talent but also in welcoming new talent 

• Ways Philadelphia’s talent strategy spotlights thriving industries and prepares the region for major national moments like the 2026 World Cup 

If you’re a region ready to boost talent efforts through authenticity, equity and local partnerships, this episode is a must-listen. 

Listen and subscribe to Talent Wars on Spotify or Apple Podcasts. To submit guest or episode topic ideas, email patience.fairbrother@aboutdci.com.