Simplifying FDI Marketing: A 5-Step Approach for EDOs

August 05, 2024

In today’s global economy, foreign direct investment (FDI) plays a crucial role in regional economic development. However, many U.S. Economic Development Organizations (EDOs) find FDI marketing challenging due to its complexity and the resources required. The good news? It doesn’t have to be overwhelming.

Together with our sister agency in Europe, C Studios, we have developed a streamlined 5-step approach to help EDOs kickstart their FDI marketing efforts:

1. Align with Business Development

Identify promising sectors and geographies, and coordinate with your team’s international travel plans.

2. Make Strategic Decisions

Determine your focus markets, channels, and budget based on your resources and goals.

3. Build Your Messaging Framework

Craft compelling value propositions and showcase success stories that resonate with international investors.

4. Optimize Website Translation

Implement efficient translation processes to make your online presence truly global.

5. Ensure Compliance

Address international data protection and accessibility standards to build trust with potential investors.

By focusing on one step each month, EDOs can transform their FDI marketing approach within just five months. This method allows for a manageable, step-by-step process that fits into your existing workload and budget.Ready to dive deeper? We’ve prepared a comprehensive guide that breaks down each step, providing actionable insights and practical tips for implementation. Whether you’re just starting out in FDI marketing or looking to refine your existing strategy, this guide offers valuable information to help you succeed in attracting international investment.

Download our eBook, “5 Steps to FDI Marketing Success,” to get started on your journey to effective global outreach. Don’t let the complexities of FDI marketing hold you back – with the right approach, you can expand your reach and attract valuable international investments to your region.

Download Here

Written by

Steve Duncan

Managing Director, C Studios