Pride 365: 12 Monthly Themes for Engaging LGBTQ+ Travelers
June 11, 2025
Pride Month is a powerful moment to celebrate the LGBTQ+ community—but queer travelers are exploring, booking, and traveling all year long. Ensuring they are visible in your marketing is key, especially since this particular community commands an estimated $3.9 trillion in spending power.
But to build meaningful engagement, destinations must move beyond June and show up consistently. Consider these 12 month-by-month content themes to help DMOs, hotels, and tourism brands connect with LGBTQ+ travelers in authentic, relevant, and timely ways.
January – New Year, New Voices
Kick off the year with a profile of LGBTQ+ travel influencers, creators, or changemakers shaping the year ahead. Think about framing media stories about resolutions, goals, or inclusive wellness retreats that connect with queer travelers in your destination.
February – Love Is Love
Lean into the cliché of Valentine’s Day, because love is love! Highlight LGBTQ+ love stories in February with spotlights on inclusive accommodations and romantic experiences. Feature any that provide LGBTQ+ specific packages or businesses owned by queer entrepreneurs.
March – Trailblazers + Progress
Tap into Women’s History Month and Trans Day of Visibility on March 31 to create a special focus on these parts of the queer community. Feature LGBTQ+ women, trans, and nonbinary leaders in local tourism to lift them up and amplify their voices.
April – Sustainability & Advocacy
Piggyback off Earth Month to showcase eco-conscious LGBTQ+ travelers or businesses in your destination. You can share powerful messaging on sustainability and LGBTQ+ travel by promoting queer-owned eco-friendly brands or green experiences that travelers can support.
May – Pride Prep & Cultural Connection
Don’t wait for June to get proud. Use May to prepare for Pride with LGBTQ+ business, art, and culture in your destination. Focus on any news angles to make it clear how your destination embraces its queer community while also previewing Pride events and inclusive local experiences coming up in June.
June – Pride Month
Easy! Promote Pride events, parade guides, and inclusive itineraries that make June the most rainbow-flag-waving month of all. Do a solid for your DMO and spotlight LGBTQ+ staff, creators, and community partners as well, to recognize those in your community who are supporting tourism from within.
July – Summer Stories
With so many people on the road, July is the perfect time to share some user-generated content of LGBTQ+ travelers enjoying your destination. Pride month often spills into the rest of the summer, so be sure to highlight queer-friendly summer festivals, nature escapes, or nightlife happening.
August – Family & Community
The LGBTQ+ community is not just one amorphous thing—it has nuances! August is a great time to share LGBTQ+ family travel ideas with audiences. Lean into the idea of chosen families, as well, while highlighting inclusive accommodations. Look for local LGBTQ+ community organizations or family-friendly events in your destination and put them front and center.
September – Fall Into Culture
With harvest season upon us fall festivals with LGBTQ+ perspectives. While apple-picking isn’t specifically queer, think about showcasing content with all types of families and couples to reinforce the message that your destination is for all travelers. As art galleries and museums launch new exhibits in the fall, it’s also the perfect time to promote queer artists, performances, or other cultural exhibitions that are happening.
October – Heritage & Representation
LGBTQ+ History Month and National Coming Out Day on October 11 are easy tie-ins for media pitching in October. It’s a moment to share historical stories, monuments, or local LGBTQ+ milestones that most people are not likely to know about.
November – Gratitude + Giving Back
Thanksgiving in the U.S. tends to steal headlines in November, but destinations have the chance to feature LGBTQ+ community service organizations that are giving back this month. Connect with any queer-owned businesses and encourage holiday shopping with purpose throughout November to elevate LGBTQ+ messaging.
December – Holidays, Home, and Hospitality
Holidays can be tough for many LGBTQ+ individuals, but destinations can lean into inclusive holiday experiences throughout December to let them know they are seen. Emphasize belonging and celebration, whether near or far from “home” this holiday season.
While engaging LGBTQ+ travelers requires consistency, care, and creativity, these 12 monthly themes offer a roadmap for building that engagement all year. Looking for more ways to connect with LGBTQ+ travelers? Get in touch with Efrain Rivera at efrain.rivera@aboutdci.com to learn more about boosting your inclusive messaging with DCI’s tourism PR team.
