Generational Divides: Travel Expectations in A Post-COVID-19 WorldApril 17, 2020
What do boomers and millennials have in common when it comes to travel during COVID-19? How about Generation Z and Generation X? We thought we’d launch a study to find out, to understand how generational differences during this unprecedented time may be manifesting themselves. We used an online survey to take the temperature, and the results are available.
In Post-COVID-19 Generational Divides in Travel Planning, DCI looked at what the various generations were thinking about during this pandemic. Is travel on their mind, and if so, how optimistic are they about visiting destinations near or far in the future? What concerns do they have and how do they plan to travel once they can again?
What the research shows is that, overall, each generation is hopeful, but with differences that may be useful for DMOs and destinations who are beginning to think of recovery plans. For example, one takeaway illustrates that older generations are seemingly less concerned about the pandemic and health implications when planning future travel, while younger generations may be more hesitant and afraid to get sick.
The findings are just first litmus test to understand whether or not travelers across the generations are planning differently during the COVID-19 crisis. How DMOs implement these ideas will be a crucial next step in helping to attract visitors once it becomes responsible to travel again.
Download the free report below to see what sorts of results we pulled from the data.
Interested in how research can help your tourism recovery efforts going forward once the COVID-19 crisis begins to recede? At DCI, we have 60 years of tourism marketing research experience ready to help. Get in touch with Robyn Domber at [email protected] to learn more about how research can help light your path to recovery.