Infographics Will Save Your Life (Spoiler Alert: Not Literally)

November 19, 2018

People are exhausted. Everywhere. Well, their eyes are anyway. Our eyes work overtime every day sorting through a constant barrage of content battling for our attention. Whether you’re marketing a location or just someone with a message you need to communicate, infographics are one of the best ways to cut through the noise.

 

What’s an Infographic?

An infographic is essentially data that is delivered in a visual way.

 

Why an Infographic?

It comes back to those tired eyes. An effective infographic does two things:

  1. Breaks content into easily read and digestible chunks.
  2. Makes information look visually appealing: If what you’re viewing is fun or visually engaging, you’ll want to read the whole thing. It’s that simple.

 

Go Forth and Be Heard

A well-designed infographic might not really save your life, but it can breathe new life into your campaign and provide some much-needed relief to those tired eyes.

 

P.S. For good measure, here are a few infographics our team at DCI created that we feel demonstrate the principals outlined above.

 

Examples:

(Click infographic to enlarge)

 

 

 

 

 

 

 

 

 

Luther Mosher

Written by Luther Mosher

Before joining to DCI in 2015, Luther had more than five years of experience working as a graphic designer creating brand identities, concept art and presentation design for companies ranging from start ups to established Fortune 500 companies. Luther graduated from the School of Visual Arts with a BFA in Cartooning and Illustration. His experience lends itself to creating work that borrows from his knowledge of visual storytelling and dynamic composition.

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