News & Views

Infographics Will Save Your Life (Spoiler Alert: Not Literally)

People are exhausted. Everywhere. Well, their eyes are anyway. Our eyes work overtime every day sorting through a constant barrage of content battling for our attention. Whether you’re marketing a location or just someone with a message you need to communicate, infographics are one of the best ways to cut through the noise.


What’s an Infographic?

An infographic is essentially data that is delivered in a visual way.


Why an Infographic?

It comes back to those tired eyes. An effective infographic does two things:

  1. Breaks content into easily read and digestible chunks.
  2. Makes information look visually appealing: If what you’re viewing is fun or visually engaging, you’ll want to read the whole thing. It’s that simple.


Go Forth and Be Heard

A well-designed infographic might not really save your life, but it can breathe new life into your campaign and provide some much-needed relief to those tired eyes.


P.S. For good measure, here are a few infographics our team at DCI created that we feel demonstrate the principals outlined above.



(Click infographic to enlarge)










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