News & Views

Infographics Will Save Your Life (Spoiler Alert: Not Literally)

People are exhausted. Everywhere. Well, their eyes are anyway. Our eyes work overtime every day sorting through a constant barrage of content battling for our attention. Whether you’re marketing a location or just someone with a message you need to communicate, infographics are one of the best ways to cut through the noise.


What’s an Infographic?

An infographic is essentially data that is delivered in a visual way.


Why an Infographic?

It comes back to those tired eyes. An effective infographic does two things:

  1. Breaks content into easily read and digestible chunks.
  2. Makes information look visually appealing: If what you’re viewing is fun or visually engaging, you’ll want to read the whole thing. It’s that simple.


Go Forth and Be Heard

A well-designed infographic might not really save your life, but it can breathe new life into your campaign and provide some much-needed relief to those tired eyes.


P.S. For good measure, here are a few infographics our team at DCI created that we feel demonstrate the principals outlined above.



(Click infographic to enlarge)










Written By

Luther Mosher

Before joining to DCI in 2015, Luther had more than five years of experience working as a graphic designer creating brand identities, concept art and presentation design for companies ranging from start ups to established Fortune 500 companies. Luther graduated from the School of Visual Arts with a BFA in Cartooning and Illustration. His experience lends itself to creating work that borrows from his knowledge of visual storytelling and dynamic composition.

More Articles by Luther Mosher

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