Reaching Canada’s Top Daytime Talk Shows
September 26, 2016
Daytime talk shows in Canada woo millions of viewers every single day with their lively commentary on current events; health, wellness and beauty tips; parenting advice and even profiles of vacation destinations. Many of these shows are broadcast nationally, reaching viewers throughout Canada both live and in syndication.
In a study by the Television Bureau of Canada, out of the 50 hours a week Canadians spend in front of a screen (TV, computer, mobile), 23.5 of those hours are spent watching commercial television. Women aged 18-49, average 22.2 hours a week of television, a large portion of which consists of daytime programming.
If you’re a DMO seeking to reach Canadian travelers, here are the daytime shows that you need to know:
Canada’s longest running daytime talk show for women launched in 1984. Today Cityline is an hour-long program with a daily theme. Host Tracy Moore covers topics ranging from entertaining and home décor to personal health, parenting tips and vacation inspiration. A variety of guest experts appear during each episode to present products, experiences and helpful advice to viewers. The show also features expert bloggers with topics like fitness, food, parenting and travel. Canadian bloggers Leigh McAdams and Jody Robbins have both shared their travel tips and tricks with viewers.
Breakfast Television has regionally-focused shows in Toronto, Vancouver, Calgary and Montreal. Each weekday morning from 5:30 – 9:00 a.m., viewers in these markets tune in for news, entertainment, celebrity and lifestyle expert interviews and cooking segments. Breakfast Television does regular remote segments in North American destinations. Huntington Beach, California and the Province of Ontario were recently featured on the show.
THE MARILYN DENIS SHOW
Hosted by well-known Canadian media personality Marilyn Denis, this hour-long show airs live each day at 11:00 a.m. EST. It features Canadian and international celebrities as well as experts on topics such as home décor, lifestyle, travel, fashion and cooking. Drumheller, Alberta and Fogo Island, Newfoundland were recently featured on the show.
THE MORNING SHOW
Global Television’s The Morning Show began in 2011 as a daily three-hour program for those in Ontario. Focused on local, regional and national news; entertainment, health lifestyle and celebrities; it has since expanded to include a 30-minute portion beginning at 9:00 a.m. EST each morning that broadcasts nationally throughout Canada. Travel features on The Morning Show have included solo travel tips, family travel and ideas for where to go on your next vacation.
Co-hosted by Melissa Grelo, Cynthia Loyst, Lainey Lui, and Traci Melchor, The Social brings viewers across Canada a fresh perspective on current news, pop culture, and lifestyle topics such as travel, food, fashion, entertainment and the arts. With a heavy focus on reaching viewers through its social channels, The Social incorporates viewer feedback and conversation through Facebook, Instagram and Twitter. The Social features DMOs during in-destination segments, like a recent trip to Disney, travel trends and tips and more.
New to the morning news lineup is CTV’s, Your Morning, which takes the place of long-running Canada AM which shuttered its programming in early 2016. This new series provides a new approach to morning television, delivering up-to-the-minute news, celebrity and expert interviews and thought-provoking lifestyle segments to Canadians from Coast-to-Coast. DMOs can work with travel experts to develop segments for Your Morning, including travel tips, top culinary destinations, family vacation ideas and more.
Canada’s newest addition to daytime programming, The Goods, brings together four hosts with different expertise for an hour-long show taped in front of a live studio-audience. Hosts Shahir Massoud (culinary), Jessie Cruickshank (style), Steven Sabados (home décor/DIY) and Andrea Bain (wellness and relationships) bring a level of fun and excitement to viewers, whether it’s a segment in the studio, an on-location shoot or an opportunity to participate in quizzes, games and giveaways. DMOs interested in being featured on The Goods can work with their production team to develop a complete package including on-air segment, online articles, social coverage and more.
Have you been successful in working with these Canadian programs for your destination? We’re happy to post your examples to this blog so that other destinations can look and learn!