Marketing is Changing—Can You Keep Up?

July 24, 2015

Technology, consumer habits, and the media are changing faster than ever, and outdated marketing techniques are not cutting it anymore.

In today’s digital age, there is an overwhelming amount of content and information reaching a marketer’s target audiences at almost every second of the day. The average millennial (18-36) picks up their smartphone more than 40 times per day, shares an average of six pieces of content on social media daily, and stays on a given web page for only 15 seconds at a time. It’s never been more important to provide content that is useful and eye-catching, and to get that content at the top of a consumer’s Google search or Twitter feed.

For marketers of economic development and tourism organizations, the competition for attention is even fiercer—there are 30,000 cities and towns in the U.S. alone, all competing for investment, talented workers, travelers and new residents.

What’s more, cities are evolving just as quickly as the techniques being used to market them. Increased mobility and a more connected world means residents can–and will–move wherever they need to be to succeed, leaving stagnant communities behind. Tech startups and breweries are reviving once-vacant warehouse districts; public transportation and bikes have become cool again; a Google-backed startup is bringing WiFi to every sidewalk in New York City—the trends of cities reinventing themselves to better serve their residents can be seen across the country.

Because of this, it is essential that “place marketers” be tuned in and responsive to what is and isn’t working. It’s more important than ever to place a focus on continued learning, and to make innovative thinking a priority for their communities.

That’s where The Marketing Summit comes in.

The Marketing Summit is the only gathering of exclusively directors and senior-level marketing professionals offered in the economic development industry. It’s a unique opportunity to pick the brains of your fellow place marketers, and to stop and think about new avenues for your community’s marketing strategy.

This September 17-18, DCI is hosting the 3rd Annual Marketing Summit in Denver, CO, and bringing together some of the most innovative “place making marketing minds” in North America. We’ll also hear from industry thought leaders about their experiences with marketing, the media, and industry trends.

In past years, we’ve heard from Jay Baer, marketing consultant and author of YouTility: Why Smart Marketing is About Help, Not Hype and Ann Handley, Chief Content Officer at MarketingProfs and author of Content Rules.

This year, we’re excited to welcome two new speakers to the Summit: business journalist Trevor Hughes of USA Today, and Managing Director Andy Shapiro of BLS & Co., one the of the most well-regarded site selection consultants in the country.

Marketing Summit

DCI’s Julie Curtin leads a breakout session at DCI’s 2014 Marketing Summit in New York City.

Join us!

We’ll be challenging our attendees to think like national journalists, entrepreneurs, site selection consultants and digital mavens. We’ll share what’s working in our communities, and what is not. We’ll come away with valuable new ideas and real plans for how to implement them.

If you’re interested in attending the Summit, please contact Julie Curtin, DCI Executive Vice President/Partner at Space is limited and spots will be filled on a first-come, first-served basis. We hope you can join us!

Written by Hannah Dixon

Hannah Dixon is a Senior Account Executive at DCI for the Economic Development division. Since joining DCI in 2012, Hannah has coordinated media relations as well as digital marketing strategy for a diverse set of states and cities large and small--from Houston and Denver, to Raleigh and Sioux Falls.

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