The Podcast Revival (6 Travel Shows DMOs Should Target!)
June 18, 2015
The podcast “Serial” was a 2014 pop culture hit and had all of America talking. It highlighted the under-the-radar popularity of podcasts. According to USA Today, podcasting is back and booming. Apple has surpassed 1 billion subscriptions for podcasts via iTunes.
This recent Edison Research report estimates 39 million Americans have listened to a podcast in the past month—an all-time high! The same study shows that podcast listeners skews young (half of all listeners are age 12-34) and affluent (4 in 10 podcast listeners have a household income of at least $75,000). They are more likely than the average American to have consumed media in a non-traditional way (by watching on a computer, cell phone or tablet) and are more likely to be social media users (78 percent compared to 56 percent of the U.S. population).
Travel-themed podcasts are flourishing. The combination of high disposable income and an affinity for social sharing makes podcast listeners a prime target for many travel marketers.
Here are some examples of podcasts that destination marketing and public relations pros should consider pursuing from an earned and/or bought media perspective.
Which podcasts do you listen to? Have you had marketing success partnering with a podcast creator?
Leave a comment below.
||Amateur Traveler: Chris Christensen takes listeners around the world with his destination focused podcasts. Available on iTunes and Google.|
||As Told By Nomads: Tayo Rockson interviews global nomads – leaders in business, culture and travel to discuss what it takes to embrace one’s global identity and become a global leader.|
|Extra Pack of Peanuts: Husband and wife Travis and Heather Sherry share their world roaming experiences, imparting wisdom, tips and advice along the way.|
|OnTravel: Travel journalists Paul Lasley and Elizabeth Harryman speak with travel industry leaders as well as highlight destinations around the world.|
|This Week In Travel: Leading digital travel story tellers Gary Arndt, Jen Leo and Chris Christensen podcast a semi-weekly round table with other experts to discuss news and trends within the travel industry.|
||Zero To Travel: Jason Moore roams the world while running his online business. He shares practical travel tips and interviews authorities on the best places to visit.|