Hip Hop Music Video Shows Community’s Passion for Fort Wayne

February 27, 2012

For a place marketer, the best ambassadors are oftentimes those who live and work in the community.

Take, for instance, what a group of local hip hop artists has done in Fort Wayne, Indiana. On February 25, the group released a music video, “My City,” that not only promotes Fort Wayne artists, but also highlights some of the city’s main landmarks.

According to A Better Fort, the organization that created the video, the point of the project is to showcase the musical talent in Midwestern cities, while simultaneously bringing awareness to community involvement, the arts, and what young people are able to do for the city when they collaborate and work together.

A local story quoted one of the organization’s co-founders saying that the effort is also designed to get more young people to stay in Fort Wayne and invest in the city’s future.

You might think Fort Wayne is lucky to have such a core group of supporters, but I bet if you looked in your backyard, you would find people who are just as passionate about your community as A Better Fort is for its city.

Susan Brake

Written by Susan Brake

Susan Brake is Vice President at DCI overseeing the digital media strategy for all the firm's economic development clients. Since joining the company, she has effectively leveraged traditional and social media tactics to reach target audiences for her clients large and small.

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