5 Tourism Research “Must-Reads” to Prepare for the Fall and Beyond

September 21, 2017

With destinations worldwide welcoming 598 million international visitors in the first half of 2017, this year has been nothing short of exciting for the tourism industry. At this pace, 2017 is set to be the strongest year for travel since 2010. We rounded up the top research from the second-half of this year to help you prepare your destination marketing and tourism public relations strategies for the year ahead.

#1 Did you know it’s more likely for a person to get accepted to Harvard than to click on a banner ad? Content Marketing for Travel Brands by MMGY Global provides a roadmap to help travel brands overcome the consumer resistance to ads and build a killer content strategy.

#2 It’s no secret that the digital world is transforming travel brand marketing, but it’s also changing how consumers pay for their travel. Skift’s State of Consumer Payments in 2017 sheds light on emerging payment technologies and how these are set to change how travelers purchase their dream vacations.

#3 As we near the end of 2017, travelers are turning their end-of-year travel dreams into reality. To find out where and when travelers from around the globe will be jetting off to this fall, look no further than Sojern’s Issue 3 of the quarterly Global Travel Insights.

#4 This year, international tourist arrivals reached 1.2 billion – where did they travel to? How much money did they spend? How did they get there? For the answers to these questions and more, check out UNWTO Tourism Highlights 2017.

#5 It’s never too early to start planning for the year ahead. Global Business Travel Association, in partnership with Carlson Wagonlit Solutions, provides in-depth coverage of global price forecasts and their effect on the travel industry in 2018 in The 2018 Global Travel Forecast.

Learn something new? We’d love to hear what tourism research has caught your eye this fall! Tweet us @AboutDCI!

Kate Penniall

Written by Kate Penniall

Kate has worked in research for a variety of entities from a large public company to a local arts and music festival. As DCI’s Research Associate, Kate assists both economic development and tourism clients with their research needs.

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