Comparing Generational Differences between European and North American Meeting Planners

November 18, 2014

These Could Be the Best 20 Minutes of Your Day.

Did you miss DCI’s session at IMEX America last month and our webinar on Comparing the Generational Differences between European and North American Meeting Planners? Not to worry, you can view the webinar below at your leisure for comparative analysis of our North American and European generational studies, and to learn how generational preference could have an impact on how you market and sell your destination and venue!

The webinar features key insights for four generations of European and North American meeting planners: Mature (age 66 and older), Baby Boomer (age 47-65), Generation X (age 33-46) and Millennials (age 18-32).

I promise that if you spend 20 minutes of your time viewing our webinar, you’ll receive these takeaways:

  1. Key Results Of DCI’s European and North American Meeting Planner Research
  2. Trends In Site and Venue Selection for Millennials, Gen X and Baby Boomers
  3. How to Optimize Your Sales Pitch for Different Generations of Meeting Planner

Please reach out to me for complimentary copies of our European and North American Generational Studies: daniella.middleton@aboutdci.com

Written by Daniella Middleton

Daniella Middleton is a Vice President in the Tourism Practice, directing digital marketing strategies and DCI's Meetings, Incentives, Conventions & Exhibitions division. She oversees the sales team, manages the yearly marketing plans for current clients and strategizes market growth opportunities.

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