Winning Strategies in Destination Marketing
The meetings and events industry has weathered many ups and downs over the past few years. The landscape has changed dramatically, with virtual events, hybrid models and evolving safety protocols becoming part of the norm. However, despite these shifts, there is a strong sense of optimism that a full recovery is on the horizon.
As meeting planners prepare to navigate the road ahead, their role remains more important than ever. Soon, they will return to what they do best: reducing risks for their clients and ensuring successful, productive and cost-efficient meetings, events and conferences. With demand rising and face-to-face gatherings becoming more feasible, planners are ready to refocus on core destination selection criteria and efficient execution.
In the spirit of renewal, several key trends have emerged that are shaping the future of the industry, reinforcing the fundamental elements that contribute to successful event planning. With this renewed focus, DCI proudly reintroduces A View from Meeting Planners: Winning Strategies in Destination Marketing, offering valuable insights to help destinations position themselves for success in this new era of meetings and events.
