What Travel Media Members Want: Online and Digital Resources

As the global travel and tourism industry continues to grow, destinations have more opportunities than ever to attract visitors.But standing out requires understanding how the media landscape is evolving and leveraging it to craft compelling stories that resonate.

DCI surveyed 183 travel media professionals across North America, Canada, and Mexico to uncover the latest trends in journalists’ preferences and professional behaviors. The first report in our three-part series, What Travel Media Members Want: Online and Digital Resources focuses on how destinations can use social media, online media rooms and more to connect with journalists effectively.

Download the report to discover actionable insights for tailoring your digital tools and making your destination shine in today’s competitive market.