The Next Generation of Travel Media – Second Edition

This comprehensive study delves into the evolving landscape of travel journalism, focusing on the unique perspectives and practices of Gen Z journalists.

Building on the insights from the 2024 report, this edition uncovers a deeper commitment to digital innovations and a clearer understanding of the challenges facing these young practitioners. From embracing a digital-first narrative to navigating the complexities of misinformation and artificial intelligence, Gen Z journalists are reshaping the future of travel media. Discover how their adaptive and innovative approaches are influencing the industry and learn how travel public relations professionals can better engage with this dynamic generation.

In this report, DCI surveyed university-level students and young adults who work in journalism to understand their perceptions about the profession, its changes and its challenges. Explore the key takeaways from this study, including the impact of influencer culture, the importance of personalized outreach and the future of traditional media platforms. This report is essential for travel public relations professionals looking to adapt to the changing media landscape and effectively reach the next generation of travelers.