Singita Private Game Reserve
DCI’s hospitality and public relations services provided the exposure Singita Private Game Reserve was looking for.
When Singita was ready to launch its new luxury lodges, Lebombo and Sweni, to American travelers, it wanted to do so exclusively through media relations. Partnering with DCI, the brand generated substantial editorial coverage in outlets reaching affluent Americans.
The Challenge
Singita Private Game Reserve wanted to launch and increase bookings from American travelers to its new luxury lodges exclusively through media relations.
The Solution
DCI worked to place the property on Travel + Leisure's Readers’ Survey, an important resource for assisting discriminating travelers in selecting holiday getaways. The property was unveiled to targeted journalists through media events and tours in New York and Los Angeles, as well as through a series of individual and group press visits for journalists to experience the property and its offerings.
The Results
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Ensured that Singita landed on Travel + Leisure's Readers’ Survey, resulting in its placement on the list and coverage on NBC Today. Following the poll, Singita was named “Best Hotel in the World” (with a score of 95.85%), "Best Small Hotel in the World,” and “Best Hotel in Africa and the Middle East!"
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These visits included newspapers such as the Boston Globe and Dallas Morning News, magazines such as Robb Report and bridal publications and a television crew for an hour-long special Safari Style.
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Results generated a 24 to 1 return-on-investment.
