Tourism in North Carolina: “NC Beer Month” Integrated Marketing Campaign
Created North Carolina Beer Month and secured 20 DMO and 30+ brewery partners to participate in the inaugural year. Special packages, beer pairings with commemorative glasses, beer-themed travel itineraries, beer story angles and social media giveaways drove buzz.
- More than 21,418 unique visitors headed to www.ncbeermonth.com, #NCBeerMonth was included 21,892 times in social media postings and 180 photos were uploaded to Instagram.
- 22,627 badges were unlocked on Untappd resulting 8,000+ social posts reaching 2.5 million beer enthusiasts.
- Hotel occupancy increased 3.8% statewide, nearly 2% better year than competitive South Atlantic states. ADR increased 3.8%, 1% better than competitive South Atlantic states. (year over year)
- Room demand rose 5% statewide, twice the growth of competitive South Atlantic states.