Ten Influencers to Celebrate Hispanic Heritage All Year
September 18, 2024
The Situation
Hispanic Heritage Month runs from mid September to mid October, but there’s never a wrong time of the year to show Hispanic travelers that you’re celebrating them. As these populations continue to grow, it’s vital for destinations to evolve their marketing at the same time.
In addition to being inclusive, marketing to Hispanic travelers is also smart. There are more than one million Hispanic people living in Canada, accounting for 3.3% of the population and with origins in 21 different countries. And more than 63 million Hispanic-identifying people live in the U.S., making up 19.1% of the population—the nation’s largest minority group.
To ignore these potential travelers is a mistake that destinations won’t want to make. Especially when Hispanic travelers, at least in the U.S., are spending an estimated $113.9 billion in domestic travel annually.
These Hispanic influencers are your key to unlocking a growing number of potential travelers who follow their every move.
Case Study 1: Family and Luxury Collabs
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1. @polymathmom
Karla Lu takes her more than 416,000 Instagram followers along with her and her daughter as she travels the world. Collaborating with family-friendly brands including Nickelodeon and Disney, she’s got the eyes and ears of Latino families across the U.S. — with a touch of luxury thrown in, to make her an even more versatile Hispanic influencer for any destination in 2024.
Her latest collaboration with VISIT FLORIDA helped the state highlight more widespread representation across all of the state’s attractions. Additionally, her trip with her daughter helped tell the story of a family travel experience within the state from the voice of a Latina mother.
Case Study 2: Cuisine and Inclusivity
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2. @thecaroandtina
Caro and Tina, Colombian sisters living in Atlanta, bring a healthy dose of culinary adventure to their more than 224,000 on Instagram. From Vietnam to Slovenia, they are traveling the world and eating their way through each destination.
To highlight Hispanic Heritage Month, VISIT FLORIDA worked with Caro and Tina to showcase the authentic Hispanic experiences within the state, specifically through culinary experiences. The partnership helped bolster the state’s inclusivity outreach while also putting its food scene front and center.
Other Players
Here are eight more Hispanic influencers to partner up with in 2024 to connect with Hispanic and Latino audiences across North America.
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3. @athenasangulo
Bringing a little Mexican perspective to Vancouver, Athenas Angulo is a multi talented Hispanic influencer that destinations will want to note. With some family posts and local recommendations checkerboarding her Instagram grid, she’s got the eyes of a very unique but important Hispanic and Latino audience in Canada. Destinations will find a solid partner in Athenas to reach Canadians more effectively.
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4. @blindishlatina
If your destination really wants to embrace diversity and inclusion in many ways, Catarina Rivera is a Hispanic influencer to know in 2024. She engages her audiences through video content on Instagram speaking out actively about disability issues. Catarina is deafblind, with severe vision and hearing loss, but uses her platform to show how disabilities don’t stop people from traveling.
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5. @caroldemauro
Carolina de Mauro shares her travels with her husband and young son whether it’s to the Amalfi Coast or to Disney World. Her video and photography are well-designed and tantalizing, with doses of fashion peppered with scenes of family life. This Latina influencer draws in family audiences among her 149,000 followers who seek her advice for planning their next big trip.
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6. @chooseloveart
Based in Florida, Chantel curates an Instagram account that has followers on the verge of booking their next escape. Focussing on travel with a wellness angle, as well as family getaways, her content is fast-paced, eye-catching, and full of information for future travelers to absorb. Connect with family and Hispanic audiences, among others, as you collaborate with Chantel.
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7. @dialaskitchen
Diala Canelo brings her keen eye to all of her visual content on Instagram, feeding the wanderlust of more than 155,000 followers. She’s not just eating anything, though. This Dominican cookbook author based in Toronto focuses on plant-based diet—and the occasional fish recipe. Destinations with a flourishing dining scene who also want to connect with Hispanic audiences will want to connect with Diala.
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8. @mimaincuba
With more than 150,000 followers on Instagram, Yoel and Mari are a Cuban couple sharing their journey through setting up a life in the U.S. Their highly-watched videos on YouTube—with 143,000 subscribers—engage audiences who find inspiration in their story. But they also like to travel, and savvy destinations who partner with Yoel and Mari will find strong allies in connecting with Hispanic audiences.
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9. @nany
Daniella Ramirez is a mother of two, living in Miami, and always on the hunt for a fun piece of fashion. Destinations can partner with this fashion and lifestyle blogger to connect with audiences who seek family experiences, Spanish-speaking audiences, stylish audiences, romantically-minded audiences—you get the idea. She’s a tour de force who engages her audience on several levels.
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10. @onesmileymonkey
Angela van Tijn is a Latinia in Canada who seems to be having fun with her engaging, relatable content on Instagram. This mother of two also makes sure she’s traveling between posting all sorts of lifestyle content. Destinations who want to make a splash in Canada can partner with Angela and tap into her engaged audience of more than 52,000 followers on Instagram.
Have we got you thinking about the influencer marketing opportunities you’re missing out on? Connect with Ashley Kotar at ashley.kotar@aboutdci.com to learn more about how DCI can help build partnerships with Hispanic influencers in 2024 and beyond.
