Curtin Call: May 2025

As May bloomed across North America, so too did a renewed focus on how places define themselves, not just through economic metrics, but through culture, sustainability and innovation.  

This month, I’m spotlighting headlines that offer a compelling snapshot of the evolving landscape of place marketing and economic development. From the transformation of iconic cultural institutions to grassroots environmental movements and the shifting tides of tech hubs, these stories underscore the multidimensional nature of what makes a place thrive. 

On Housing for Heroes: Colorado Springs Builds for Teachers 

In a heartening story from Good Good Good, Colorado Springs is tackling the teacher shortage by building affordable housing specifically for educators. This initiative is a powerful example of workforce-focused placemaking. By addressing housing affordability head-on, the city is not only supporting a critical profession but also reinforcing its commitment to community well-being and long-term talent retention. 

On “No Mow May” and the Rise of Eco-Conscious Placemaking 

The Washington Post’s interactive feature on “No Mow May” highlights a growing movement encouraging homeowners and municipalities to let lawns grow wild to support pollinators. While seemingly small-scale, this initiative reflects a broader shift toward sustainable urban design and community engagement. Cities that embrace such grassroots environmental efforts not only enhance biodiversity but also build stronger, more resilient identities rooted in ecological stewardship.   

On the Lincoln Center’s $335 Million Bet on the Future of Culture 

The New York Times reports on Lincoln Center’s ambitious $335 million renovation of David Geffen Hall, now rebranded as “West Edge.” This transformation is more than architectural; it’s a strategic investment in cultural placemaking. By reimagining the space as a more inclusive, flexible and community-oriented venue, Lincoln Center is positioning itself as a 21st-century cultural anchor. For economic developers, it’s a reminder that world-class arts institutions can be powerful engines of tourism, talent attraction and civic pride. 

On Art as Infrastructure: Georgetown’s Flood-Resilient Public Art 

In another Washington Post piece, artist Peter Limauro’s flood-responsive installations in Washington, D.C.’s Georgetown neighborhood illustrate how public art can double as climate infrastructure. These works are not just visually striking; they’re functional, educational and deeply place-based. For place marketers, this is a compelling case for integrating art, climate adaptation and civic storytelling into urban planning. 

On the Rise and Fall of Austin’s Tech Hub 

The Wall Street Journal explores signs that Austin’s reign as a premier tech hub may be waning, with rising costs and infrastructure strain prompting startups and talent to look elsewhere. This shift underscores the importance of long-term planning and diversified economic strategies. For emerging tech cities, it’s a moment to double down on quality of life, affordability and ecosystem support to attract the next wave of innovation. 

On Miami Beach’s ReefLine Art Exhibit 

NBC News reports on the expansion of Miami Beach’s ReefLine, an underwater sculpture park and artificial reef. This project exemplifies the fusion of environmental restoration, public art and tourism development. It’s a bold example of how cities can turn climate challenges into opportunities for innovation and brand differentiation. 

On Gig Workers and the New Face of Entrepreneurship 

Another WSJ article highlights how gig workers are increasingly launching their own companies, blurring the lines between freelancing and entrepreneurship. This trend has major implications for economic developers: supporting microbusinesses and solo entrepreneurs is no longer optional—it’s essential. Flexible zoning, access to capital, and digital infrastructure will be key to nurturing this dynamic segment of the economy.