Curtin Call: August 2025
August 29, 2025
As summer winds down, we’re spotlighting six stories that show how design, infrastructure, and creativity are shaping the future of place marketing and economic development. From wellness architecture in Arkansas to dog-centered urban design in Helsinki, these examples reveal how thoughtful placemaking can drive impact across sectors.
Each of these headlines reflects the evolving role of place in shaping opportunity, resilience and creativity. For economic developers and place marketers, they offer a lens into how bold ideas, grounded in community needs, can spark meaningful change and long-term growth.
On The Daycare Dilemma and Economic Mobility
Daycare costs in the U.S. range from $24,000 to $147,000 annually, depending on location and services. The Wall Street Journal outlines five potential solutions to address this crisis, including employer subsidies, public-private partnerships and zoning reforms
Affordable childcare is foundational to workforce participation and economic mobility. Communities that tackle this issue head-on can unlock productivity, support working families and make themselves more attractive to employers and residents alike.
On Designing for Wellness in Bentonville
Marlon Blackwell Architects have crafted a stunning new home for Alice Walton’s Whole Health Institute in Bentonville, Arkansas. The building’s organic forms and natural materials reflect a commitment to holistic healing and connection to nature.
This project demonstrates how architecture can be a strategic tool for placemaking. Bentonville’s investment in wellness-oriented design strengthens its brand as a forward-thinking community—attracting talent, tourism and innovation.
On Redefining the “Typical” College Student
The New York Times explores how today’s college students are older, more diverse and often juggling work, caregiving and education. Institutions are evolving to meet these needs with flexible programs and support systems.
For economic developers, this shift is crucial. Cities that support nontraditional learners with affordable housing, career pathways and inclusive education models will be better positioned to build resilient workforces and attract long-term investment.
Helsinki’s Dog-Centered Urban Innovation
As a furry friend owner and a place marketer, this story from Travel Tomorrow has two of my favorite things. Helsinki, Finland, has launched the world’s first sightseeing tour designed specifically for dogs, featuring a dog-only island, pup-friendly cafés and canine art installations. While whimsical on the surface, the initiative reflects a deeper commitment to inclusive urban design and public space activation.
By considering the needs of pets and their owners, Helsinki is reimagining how cities can foster joy, connection and accessibility. This kind of placemaking supports mental health, encourages outdoor activity and strengthens community bonds, all key ingredients for vibrant, resilient cities.
On NYC’s Greenway Expansion Plan
New York City has unveiled its first comprehensive greenway plan in over 30 years, aiming to expand its 500-mile network of bike and pedestrian paths. The plan emphasizes equity, climate resilience and access to parks and waterfronts, especially in underserved neighborhoods.
Greenways are powerful placemaking tools. They connect communities, support local businesses and improve quality of life, making cities more livable and economically vibrant.
On Waterfronts as Climate and Economic Infrastructure
Cities across the U.S.—from Hoboken to Norfolk—are rethinking their waterfronts as dual-purpose infrastructure: economic engines and climate buffers. The Wall Street Journal highlights how these developments are blending public parks, mixed-use real estate and storm protection systems to create resilient, revenue-generating spaces.
This integrated approach to waterfront planning shows how climate adaptation can be a catalyst for economic growth. By investing in multifunctional public spaces, cities can attract development, protect vulnerable areas and enhance quality of life all at once.
