U.S. Executives’ Perceptions of Canada’s Business Climate: A View from the Lower 48
Defying global patterns, Canada’s foreign direct investment (FDI) grew by a remarkable 60 per cent in 2018. The United States has long been a dominant force behind FDI into Canada, which is crucial for driving economic growth and keeping the Canadian economy competitive. In order to remain on this path of continued growth in FDI, Canada must effectively market its assets to a key business audience: US-based corporate executives and site selection consultants. Understanding how this audience views Canada’s business climate and the country as a whole is a critical first step.
Development Counsellor International’s third edition report, “U.S. Executives Perceptions of Canada’s Business Climate: A View from the Lower 48” provides an in-depth look into how U.S.-based decision makers perceive Canada, its provinces and its major metro areas as a business location. Survey findings from 218 corporate executives and consultants are distilled into valuable insights for Canadian economic development organizations as they look to market their locations to corporate America.
As Canada looks to strengthen and expand its share of FDI in a competitive global landscape, this report provides a snapshot of which provinces are perceived to have the best business climates by U.S. executives, Canada’s value propositions, the most useful marketing tactics, key factors in location decisions and more.
If you would like us to present these findings to your team or organization via webinar, please contact us here.
Canada’s Business Climate
Be informed about what works and what doesn't in marketing to corporate executives in the United States with site selection responsibilities.