Background

Since joining DCI’s Denver office in 2007, Susan has progressed from account executive to overseeing and serving as the strategic lead on clients developing marketing strategies and tactics related to digital marketing, media relations, key message development, media training, trade show support, and marketing collateral development.

With more than a decade of experience in marketing and degrees in journalism and public relations, Susan is known for her sound digital marketing counsel, ability to secure media results and change perceptions about regions and states, and desire to drive innovation in economic development marketing.

Susan’s Passion for Places

Although she’ll always call Kentucky home, Susan loves exploring different cities and cultures and makes it a priority to go on long trips away from the Bluegrass State. It was this drive to learn more about the world that ultimately led Susan to DCI’s doorstep and into the arms of people who love telling the stories of diverse places just as much as she does.

Notable Results

  • Susan serves as the lead digital marketing strategist and counsellor on all economic development clients including Columbus 2020, Colorado Office of Economic Development and International Trade, Netherlands Foreign Investment Agency and the City of Salinas.
  • Susan has managed and lead programs for a variety of state organizations including Oklahoma Department of Commerce and North Dakota Department of Commerce, as well as major metropolitan areas including Cincinnati, Denver, San Diego and Louisville.
  • Susan’s public relations efforts have generated editorial features for clients in almost every national business outlet includingThe Wall Street Journal, The New York Times, USA Today, Newsweek, Forbes, Fortune and The Atlantic, as well as many major broadcast and online outlets across the globe.
  • Susan has provided senior level business executives and political leaders including Mayors, Governors and Lt. Governors with advice and counsel on how to get community messages in the national media.
  • Susan is often called to present best practices in economic development marketing at industry events and on webinars.

 

 

 

 

 

Susan Brake at play

Up Close

As a self-professed extrovert, Susan loves being the center of attention. Coming from a family in which there are nearly 30 cousins on one side and more than 50 on the other, Susan may have found getting in the spotlight to be a challenge. But thanks to her caustic sense of humor, she remains in the spotlight as the family’s “funny cousin,” which suits her just fine.

Where You’ll Find Susan on a Sunny Day

Taking advantage of Colorado’s 300 days of sunshine, you’ll find Susan in the company of her husband Beau, their daughters and two chocolate labs, hiking in the foothills of the Rocky Mountains. If it’s April through October, there’s a high probability you’ll catch Susan out and about in her family’s A-Frame camper. While she’s traded in her backpacking gear for a chance to live the RV life; she’s still living the dream as she can continue to explore all corners of her home state with two little ones in tow.

Places that Susan has Called Home

Cold Spring, Kentucky

Erlanger, Kentucky

Denver, Colorado

Evergreen, Colorado

Surprising Facts about Susan

Susan Has Sat on the Iron Throne for Close to 20 Years  
While everyone wants to claim they are a Game of Thrones aficionado, Susan would like folks to know that she picked up a first edition of this book close to two decades ago and has been following the story ever since. And while GOTR might be the big mainstream fantasy series everyone is talking about, Susan prides herself in knowing up-and-coming books in the genre and will totally be willing to geek out with you for more than an hour on books to check out and theories to pursue.

 “Bonjour, je m’appele Inigo Montoya. Vous avez tué mon pere, preparez de mourir.”
Susan loves quirky movies and loves translating famous lines from them into French – even if her translation is completely off and no one in France would really get her joke. Just for fun, the above quote should say, “Hello, my name is Inigo Montoya. You killed my father, prepare to die.” Incidentally, this line comes from Susan’s favorite movie, “The Princess Bride.”

Getting Dogs Out of the Doghouse
Although Susan has always been a huge lover of canines, it wasn’t until ten years ago when she adopted a female chocolate lab named Nevada that she became a dedicated advocate for rescuing animals. Visit DogsDeserveBetter.org to learn more about the organization that put Susan in touch with the most loving dog in the world.