Destination Branding and Strategy
Utilizing our expertise in place marketing, we help clients understand their community’s unique value proposition to create a unifying brand.
DCI’s destination branding and strategy goes beyond the traditional, vague, marketing plan. We start with a blueprint that spells out not only what should be done in theory, but provides detailed guidance on themes, public relations strategy, advertising, direct mail and tradeshows and special events – so you and your team can execute a well-coordinated marketing campaign.
Developing and strengthening your brand is a powerful process designed to acknowledge brand strengths, raise your profile among target audiences, increase recognition and unify the community behind a consistent marketing campaign.