Expanding Group Business to Seattle Via Public Relations
To keep Seattle top of mind as a meetings destination while seamlessly integrating the news of an additional convention facility, the DCI public relations team focused in on business events publications. DCI’s publicity team started by targeting the “who’s who” of meetings and business events media that attended the industry’s premier trade show, IMEX America. Those journalists expressing interest were then invited to the groundbreaking and to experience all that Seattle has to offer groups.
- Coordinated 7 MICE media appointments for Visit Seattle representatives at IMEX America trade show.
- Secured five journalists for a press trip representing outlets such as Facilities & Destinations, MPI, Smart Meetings, SportsEvents, and Sports Travel.
- In less than one year, 25 business events media placements generated 4.3 million impressions.