Case Study
Expanding Group Business to Seattle Via Public Relations
Tourism
Background
The groundbreaking of a new $1.8 billion facility at the Washington State Convention Center in Seattle was a major development that needed a pipeline of sales leads to sustain the investment.
Services Provided
Strategy
To keep Seattle top of mind as a meetings destination while seamlessly integrating the news of an additional convention facility, the DCI public relations team focused in on business events publications. DCI’s publicity team started by targeting the “who’s who” of meetings and business events media that attended the industry’s premier trade show, IMEX America. Those journalists expressing interest were then invited to the groundbreaking and to experience all that Seattle has to offer groups.
Visit Seattle needed a national agency that could help develop a smart strategy and secure positive coverage of our DMO and Convention Center in top meetings media. To say expectations were high is an understatement, plus DCI was challenged with many unforeseen obstacles that they handled with such professionalism. They delivered incredible results, exceeding expectations for both the CVB and the Washington State Convention Center. Their partnership has been top notch and they have gone on to take on a bigger scope of work as a result of the work on this launch.
Results
- Coordinated 7 MICE media appointments for Visit Seattle representatives at IMEX America trade show.
- Secured five journalists for a press trip representing outlets such as Facilities & Destinations, MPI, Smart Meetings, SportsEvents, and Sports Travel.
- In less than one year, 25 business events media placements generated 4.3 million impressions.
25
Featured Placements
4.3M
Impressions