Visit California Makes A Splash With Events

“Another great job on the Visit California event! You make sure the media VIPs show up. Appreciated the new morning show contacts!”

Scott Schneider, President & CEO, Visit Mendocino Inc.

LA Media Event

The Challenge

Create a platform for Visit California’s marketing partners to effectively engage with media and digital influencers.


The DCI Strategy

Working with Visit California, DCI created annual events in New York, Toronto and California for California’s partners to speak face-to-face with 300+ editorial decision makes and digital influencers.


The Results

  • More than 50 Visit California partners engage face-to-face with more than 300 media annually.
  • Visit California communications partners rank DCI events as one of the top three media initiatives they participate in annually.
  • More than 55% of media published print or digital content within 12 months.
  • Broadcast producers attending events have all created content within 24 months, including segments for national morning shows.