US Virgin Islands Tackles Television Interviews

“Broadcast training experience was eye-opening and very educational. I definitely feel much more confident going into TV and radio interview opportunities as I now have the skills required to be a ‘good interview’ and be able to share U.S. Virgin Islands’ key messages in an organic way."

Chef Digby Stridiron, US Virgin Islands Culinary Ambassador


The Challenge

The US Virgin Islands (USVI) Department of Tourism (DOT) was eager to place local talent on top national and regional television shows to showcase the destination’s personality but there were limited opportunities to practice being “on-camera” on the islands.


The DCI Strategy

DCI created a “TV Talent Ready” program to prepare USVI spokespersons for television interviews. The program combined a lecture-style overview, with practical “interview role-play” that simulated a live interview. Role-play was recorded and critiqued, allowing the participants to perfect their delivery.


The Results

  • DCI’s “TV Talent Ready” program was made available to all prospective talent who had the potential to be interviewed by broadcast media outlets.
  • Chef Digby Stridiron, US Virgin Islands Department of Tourism culinary ambassador and broadcast talent, was media trained on location in New York and then completed a successful interview on Sunday Brunch, NBC WBAL-TV which airs in the Baltimore/Washington DC DMA.
  • USVI DOT and other Government communications staff were media trained on home turf. They then conducted successful media interviews in local media outlets including CBS 2, ABC 8, WSTX-AM (St. Croix), WDHP-AM (St. Croix), WSTA-AM (St. Thomas) and WVWI-AM (St. Thomas).


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