Tourism Marketing Campaigns: Chile Hits the Open North American Road
To ensure that Chile’s tourism industry partners met key North American travel distribution and sales influencers, DCI launched a four-city roadshow to Vancouver, Toronto, Chicago and New York.
“ANTARCTICA XXI participated in DCI’s 2014 Chile Roadshow. The DCI team was great to work with… As a result of this event, we have been able to pursue new industry leads….”
- 15 Turismo Chile partners engaged face-to-face with 288 members of the travel trade industry and 42 media and digital influencers.
- Participants in the roadshow ranked it as the top North American marketing activity for the year.
- Since the roadshow, travel agent enrollment into the Chile Travel Agent Specialist program increased 199% and graduations increased by 28%.
- 2 tour operators expanded their Chile offerings within 2 months of the roadshow.
199% increase in travel advisor enrollment
2 new tour operators