USVI’s Tourism Marketing Agency Hits Home Run with Yankees Promotion
Designed a promotion with Delta Airlines and the New York Yankees to introduce fans to the USVI experience. Showcased carnival dancers, USVI cuisine and cocktails, a photo activation and autograph sessions with former Yankee and St. Croix native Horace Clarke.
- To drive engagement, ads placed on CNN, New York Times and USA Today reached 500,000 consumers.
- Hosted 100 editorial contacts, meeting planners, USVI ambassadors and travel agents at stadium Delta SKY360˚ suite to build buzz.
- Engaged 550,000+ fans with text-to-win sweepstakes during the game, receiving nearly 700 entries.
- As an extension of the relationship with Delta, the USVI was able to secure a new weekly flight from Atlanta to St. Croix.