Case Study

Spreading California Love Throughout Canada



Increase Visit California’s destination brand and outbound sales in strategic Canadian markets by educating media and travel trade through highly experiential activities.


In true Visit California “Dream Big” fashion, DCI implemented 12 media and travel trade events with 30 California delegates during a 5-day mission in Toronto, Montreal, Calgary and Vancouver.

A huge thanks to our DCI in-market team, along with Kristen and Lindsey at HQ, for planning and executing an amazing mission. Not even the Calgary snow could keep us, or our guests, away! Jennifer Montero, Director of Americas – Visit California


  • Secured 115 Canadian media and digital influencers and 279 travel trade professionals for 12 major media and trade events in Toronto, Montreal, Calgary and Vancouver with 30 Visit California delegates.
  • Generated 1.5 million earned media impressions in top tier trade and leisure outlets such as Calgary Herald, Canadian Travel Press, PAX News, Travel Industry Today and Travel Pulse.
115 Canadian Media
279 Travel Trade Professionals
1.5M Impressions

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