REDI Cincinnati had been conducting business development activities in Europe for years, but still worked hard explaining who and where they were within the U.S. rather than how they could help solve a company’s challenges.
To accelerate this learning and increase the knowledge about America’s 30th largest metro area, our team designed a plan to magnify its visibility across key European markets, with an emphasis on DACH, Spain, France and Italy.
Our business development team saw increased lead activity from the European market since our campaign launch, which shows the power of marketing done right."
- The program generated a 560% increase in European web traffic compared to the year before, with a 132% better average time on page than non-paid traffic.
- 14 of the top 15 cities for the most traffic to the REDI site were targets from the advertising efforts.
- If website traffic sources represented a board room, 7 of the 10 European board members would have been advertising.