Olympic Museum Nabs Gold for CO Springs
Colorado Springs sought to define the city as a unique place to live and work. DCI was tasked with advancing the city’s reputation as Olympic City USA and positioning the region as a home-base for athletes in training using the opening of the official United States Olympic & Paralympic Museum as a vector.
The team targeted high profile lifestyle media with angles touting the technology that made the museum effective during the 2020 COVID-19 pandemic – including reservations for timed entry, social distancing procedures and ‘no-touch’ exhibits. Resulting editorial coverage drove visitation to the museum and advanced Colorado Springs’ reputation as a technologically advanced city for athletes, set within an unparalleled natural setting at the base of the Rockies.
- High profile feature stories in media including Architectural Digest, Condé Nast Traveler and Smithsonian Magazine
- 6 million+ consumer impressions