Case Study

Olympic Museum Nabs Gold for CO Springs

Economic Development


Colorado Springs sought to define the city as a unique place to live and work. DCI was tasked with advancing the city’s reputation as Olympic City USA and positioning the region as a home-base for athletes in training using the opening of the official United States Olympic & Paralympic Museum as a vector.


The team targeted high profile lifestyle media with angles touting the technology that made the museum effective during the 2020 COVID-19 pandemic – including reservations for timed entry, social distancing procedures and ‘no-touch’ exhibits. Resulting editorial coverage drove visitation to the museum and advanced Colorado Springs’ reputation as a technologically advanced city for athletes, set within an unparalleled natural setting at the base of the Rockies.

DCI worked with our team at the Colorado Springs Chamber & EDC and the United States Olympic and Paralympic Museum to facilitate thoughtful thinking and innovative ideas to expand coverage around this momentous grand opening while in turn highlighting Colorado Springs as Olympic City USA, staying true to our core message. Dani Barger Vice President, Marketing & Communications, Colorado Springs Chamber & EDC


  • High profile feature stories in media including Architectural Digest, Condé Nast Traveler and Smithsonian Magazine
  • 6 million+ consumer impressions
6M media impressions

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