Museum Marketing: Getting the Word Out About the Jamestown Yorktown Foundation Grand Opening
DCI launched an earned media campaign targeting both regional and national media, complemented with a social media campaign, to increase awareness of the new American Revolution Museum at Yorktown, while building continual interest in Jamestown Settlement.
- 145 million earned media consumer impressions with 92 editorial placements in outlets such as Smithsonian, National Geographic Traveler and the Washington Post.
- Executed two Twitter chats resulting in 2 million social impressions.
- Grew visitation 25.6% in the opening year.