Greater Zurich Area
Greater Zurich Area (GZA) is arguably Europe’s most innovative region, but wasn’t always the first location that came to mind for U.S. companies expanding overseas.
In looking to gain FDI market share within high-growth industries like fintech, robotics, AI and the life sciences, GZA utilized our team’s specialized know-how to power an advertising campaign and build our business case to relevant executives.
“There has been a high degree of certainty among our team that we’re engaged in the most strategic activities and reaching companies with the capacity to expand in Greater Zurich Area.”
Advertising generated more than a quarter of all U.S. visitors to the website in 2022. Conversions rates of 6.9% outpaced organic-direct-referral combined traffic. That included the generation of 55 LinkedIn leads and 109 downloads.
- Lead form campaigns run on LinkedIn secured 55 leads at $93/lead. Overall click-through rates across LinkedIn campaigns netted nearly 0.49% CTR, proving an efficient and productive spend.
- Advertising generated more than a quarter of all U.S. visitors to the website in 2022. Conversions rates of 6.9% outpaced organic-direct-referral combined traffic.
- Landing page optimizations led to drastic increases in average time on page as well as conversions. Of the 16 total English and German pages that were improved, 14 increased conversions, including five where the number more than tripled.