Case Study

Following Digital Influencers in Jackson



Seeking to attract more Millennial and Gen Z travelers, Visit Jackson tasked DCI’s digital influencer relations team with advancing its digital marketing strategy to amplify Jackson, Mississippi’s reputation.


Creating the “Follow Me To Jackson” campaign, DCI used Visit Jackson’s existing digital visitors guide to task influencers with promoting the destination through custom blog posts and social media content on Facebook, Instagram and YouTube, encouraging audiences to “follow” along.

Thank you DCI for helping Visit Jackson win the Mississippi Tourism Association (MTA)'s Social Media Campaign of the Year Award for our “Follow Me to Jackson” Influencer Campaign. Jonathan Pettus, Vice President Marketing, Visit Jackson


  • “Follow Me To Jackson” ultimately became the most successful social media campaign ever executed by Visit Jackson, winning HSMAI and state tourism awards
  • 223 social media posts across nine social media accounts including Instagram and Twitter
  • 3 million+ viewers and 29.6 million potential impressions
  • 1.46 million+ engagements with campaign content
  • “Follow Me to Jackson” lead to 4,500+ visits to the DiscoverJXN.MS campaign microsite
223 Unique Social Posts
26.9M Potential Impressions
1.46M Engagements

Interested in how DCI collaborates with our clients to increase visitors and business inquiries?

Get In Touch
We have updated our Privacy Policy to include GDPR. If you continue we will assume that you agree to our privacy policy.