New York’s World-Class Wine Region

DCI continues to propel Finger Lakes Wine Country into the spotlight with outstanding national and international coverage generated from their efforts. Our organization is lucky to have such a dedicated team at DCI with the ability to achieve and exceed media relations goals annually.

Laury Poland, President

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The Challenge

Despite an offering of world-class wines and a wealth of tourism experiences, Finger Lakes Wine Country was frequently overlooked as a tourism destination.


The DCI Strategy

The Finger Lakes Wine Country team came to DCI to raise awareness of the destination as an accessible, affordable wine region, with a broad offering of cultural and outdoor experiences, among key audiences in the Northeast and other strategic markets in the U.S. and Canada


The Results

  • Over the past five years, DCI has secured editorial coverage of Finger Lakes Wine Country in such leading outlets as The New York Times, The Today Show (NBC), Hemispheres, NY1, and Metro Newspapers, reaching more than 1.15 billion impressions at a value of $5.9 million.
  • To bring the region’s story to life, DCI has coordinated visits to the region for leading media influencers, generating content that showcases the diverse offerings available to tourists.
  • DCI has fostered relationships with leading travel, wine and lifestyle journalists, building brand advocates for the destination through VIP events and media appointments in such key markets as New York City, Washington DC, Boston, and Toronto.