Digital Marketing Builds The Islands of Tahiti Brand During COVID-19 Pandemic
The Islands of Tahiti is a bucket-list destination, renowned for its overwater bungalows and idyllic scenery. As the world emerged from the COVID-19 pandemic, the destination sought to enhance its position as an island escape, far away from the crowds.
DCI launched the Sunnier Days Ahead and Reconnect With The World In The Islands of Tahiti digital ad campaigns designed to boost awareness and stimulate as much consideration of Tahiti as possible. Consumers were then encouraged to take action – engaging with social and website content, completing a request for information or reaching out to a specialist travel advisor.
- Paid digital marketing campaign drove 65,000 clicks to Tahiti Tourisme website
- Search CTR increased 9% month over month throughout the campaign
- Digital video views had a 60% CVR, above the industry average