The City of Sugar Land
Located just 20 minutes southwest of downtown Houston, Sugar Land sought to create a unified brand that could represent the city’s economic development, tourism and airport organizations.
Sugar Land’s Fortune 500 business community and exceptional quality of life make it an economic powerhouse within the Houston region—but you wouldn’t know it from the city’s old brand. DCI helped Sugar Land shape a brand and marketing plan to market what makes the city such a sweet place to do business, live, and visit.
DCI created a distinctive new brand that capitalized on the city’s rich sugar history and high-quality amenities for residents and visitors.
The new brand was adopted for four audiences – economic development, tourism, residents and customers of the city-owned airport. Our three-year marketing strategy detailed how to bring the Sugar Land brand to life.
After receiving the new brand and three-year marketing strategy, Sugar Land has begun applying the logo, tagline and key messages to video, social media, and other marketing tactics.
Creative marketing recommendations paired with and mock-up designs, such as a community food truck, gave Sugar Land inspiration on how to bring the brand to life for years to come.