Case Study

Columbus 2020

Economic Development

Background

Centrally located and booming with business, the Columbus Region wanted to bring national awareness to their economic development.

DCI helped position it as a hub for innovation and raised its profile as a hotspot for business.

Strategy

DCI used proactive and strategic pitching, media tours and individual press visits in to position the Columbus Region in both national and trade media as an ideal location for business, particularly highlighting key industries including retail, logistics, healthcare IT and smart mobility.

In addition, we created an award-winning responsive website focused on lead generation. This tool has helped the marketing and business development team partner more closely to drive leads to Columbus.

DCI is a true extension of Columbus 2020’s marketing team. Working together we have achieved hundreds of news articles, embarked on new lead generation campaigns and created a best-in-class website. Columbus 2020

Results

Since working with Columbus 2020, DCI has continually secured coverage for the region in national outlets, including the New York Times, Money, TechCrunch, Fortune, Bloomberg, Economist and key trade/industry outlets.

We have frequently put Columbus elected officials and business executives in front of media and on TV through deskside appointments and in-studio interviews. Columbus is quickly shedding its Rust Belt reputation and earning national attention for its great business climate, diverse economy and high quality of life.

600+ media placements
8 pie graphs and tables that can be easily updated on backend of website
2+ billion national impressions

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