Extraordinary Colorado: Economic Development Website
With one of the nation’s top business climates, but also one of its most lackluster websites, the Colorado Office of Economic Development and International Trade turned to DCI to bring our economic development marketing expertise to their digital hub.
We were tasked with creating an online, brand-building presence via ChooseColorado.com that would not only continue to serve as a resource hub for relevant audiences, but also a source of inspiration to the industry moving forward.
DCI was tasked with focusing on storytelling through the use of visuals and a strong voice, while maintaining the integrity and backbone of an economic development website by keeping data and statistics top of mind.
In addition, we wanted to really highlight the state’s offerings at a local, national and international level while dispelling common misconceptions from each of these corners.
DCI developed a responsive, mobile-first, geo-targeted website with pixel-perfect imagery, industry-specific success stories and dozens of downloads and quick links.
The website was focused on innovation with a robust content management system, that allows for CMS-linked bar graphs and pie charts that Colorado can update easily without the need for designer/developer support.