Introducing Travel Portland to Eastern Canada
Increasing Portland, Oregon’s tourism offerings to a wider media network in Canada was Travel Portland’s long-awaited goal.
DCI focused on introducing Portland’s unique tourism offerings to Eastern Canadian press via a top-tier media tour with broadcast, print, online and social influencers in Toronto.
A terrific set of appointments and a skillfully coordinated itinerary that rolled out flawlessly (we all know how much work goes into those seemingly effortless programs!). Most meaningful of all, DCI learned very quickly about Portland and added value to our conversations with the journalists.
- Executed 16 media meetings with national broadcast and print media, as well as prevalent social influencers.
- Initiated press visits with major outlets, including Breakfast Television Toronto, DINE Magazine, Globe & Mail, National Post, Toronto Sun and ZOOMER Magazine.
- Generated 311k earned media impressions through story placement in consumer and trade publications, including FASHION Magazine and TravelPulse Canada.
16 Top-Tier Media Meetings
311K Media Impressions