Barbados Year of Sports Canada Campaign
DCI leveraged Barbados’ “Year of Sports” to implement a timely sports tourism focused earned media campaign, which included sports-themed media events, press trip itineraries and story angles, and digital influencer partnerships to drive buzz.
- Generated 3.3 million earned media impressions through signature placements with CTV Morning News, Travel Courier and WestJet Magazine.
- Secured 523K social media impressions through strategic digital influencer partnerships.
- This campaign contributed to nearly a 5 percent increase in arrivals to Barbados.