Case Study

Barbados Makes Waves in Canada



Barbados was lost in a “Caribbean Sea of sameness,” and its Canadian market share was declining.


Looked beyond sun, sand and sea leveraging “only in Barbados” experiences in an aggressive media relations campaign to reach new Canadian audiences.

Thank you so much for this and for your excellent work in bringing these levels of coverage to fruition!! Peter Mayers, Director of Canada, Barbados Tourism Marketing Inc.


  • 200+ media placements generated 95.6 million impressions. Print and online placements include national outlets EnRoute Magazine, National Post, The Globe and Mail, and Toronto Star.
  • Broadcast partnerships garnered coverage of sporting events on CTV Ottawa, of cultural festivals on CH Morning Live, Global Halifax, Global Montreal and Global Toronto, and of soca music on Breakfast Television Toronto and CP24.
  • Generated 2 million+ impressions through #VisitBarbados posts on Facebook and Instagram owned channels through influencer partnerships.
  • Increased Canadian visitor arrivals by 10% from 2016.
95.6M Media Impressions
2M Social Impressions
10% Increase in Visitors

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