Tahiti: Canadian PR Strategy Creates Bucket list Destination
DCI positioned the Islands of Tahiti on Canadians’ achievable-travel bucket list by increasing consumer awareness and trade distribution of Tahitian two- and three-star level guesthouse accommodations through an earned and paid media and travel trade strategy.
- Launched the Tahiti Specialist Program (tahitiareagent.com) where more than 1,300 travel agents were trained to sell bookings at various budget levels.
- Engaged 20 tour operators to expand their accommodation portfolios.
- Secured more than 200 million consumer impressions, worth $195 million via editorial placements.
- Increased bookings by 27% by unlocking first-time visits for nearly 3,000 Canadians.