Calgary Economic Development
Quietly emerging as a major logistics hub in Western Canada, Calgary wanted to ramp up qualified awareness and interest in its Inland Port from companies expanding their distribution footprint.
Calgary asked DCI for its best thinking on a lead generation approach that would advance the Inland Port’s brand to target companies. Our team suggested a highly-targeted digital campaign, combined with a direct mail and follow-up component at the end.
DCI created a new, optimized landing page for Calgary’s Inland Port with the goal to drive contact inquiries, PDF downloads and meeting requests from C-Level Executives.
To generate awareness and conversion, DCI decided on direct media buys through T&L industry publications and advertised on digital channels like LinkedIn & Google Ads.
- In approximately 40 days of run time, the Inland Port page saw more than 600 highly engaged unique visitors, which resulted in 58 conversions for a 9.3% conversion rate.
- The digital campaign helped soften the market for the direct mail campaign, which was distributed to executives at 60 companies and resulted in four qualified meetings, a 6.7% conversion rate.