Headquartered in NYC with offices in Denver, Los Angeles, and Toronto, Development Counsellors International (DCI) is the leader in economic development and travel marketing. Since 1960, we have worked with more than 500 cities, regions, states and countries, helping them attract both investors and visitors. We specialize exclusively in all phases of economic development and travel marketing.  Our mission is to serve as champions for our client communities, helping them to advance their economies by attracting investment, visitors and talent.

One of Outside Magazine’s “Best Places to Work in 2018,” we are looking for a driven, passionate, creative VP, Digital Operations & Strategy who will be a key member of the agency leadership team. This is an entrepreneurial, hands-on role.  As the VP, Digital Operations & Strategy, you will provide executive level recommendations to drive innovative and award-winning digital solutions.

If you do, indeed, want to partner with our passionate leaders, wish to share your talent, help us create prosperity and growth in our clients’ communities by providing digital vision, strategy and leadership then keep reading.

Essential responsibilities include, but are not limited to:

  • Oversight of creative work across all digital platforms, including web, paid, owned, mobile and social
  • Creating and leading impactful, comprehensive digital campaigns that integrate all facets of the marketing and communications mix
  • Being the most knowledgeable person in the room on digital strategy
  • Ensuring that online strategies are integrated with overall PR, messaging, earned media and other aspects of client campaigns and are aligned with broader campaign goals
  • Directing digital and social media platforms and communications channels, with a strong understanding of the requirements of digital design [web, mobile, etc.]
  • Structuring, leading and motivating teams, and identifying additional [internal, external and client-side] expertise to add value to client experience, including management of local teams and distributed account teams
  • Collaborating with cross-office and cross-disciplinary teams to oversee UX, UI, development, community management and online paid advertising on behalf of multiple clients
  • Leading web production teams to oversee development of websites and train clients in CMS
  • Providing day-to-day supervision for assigned client accounts, including oversight of work product quality and evaluating success
  • Developing and reporting out on client budgets for profitability, anticipating potential problems
  • Leading the building of digital capacity of DCI staff on an ongoing basis

Client Relations:

  • Ensuring that work produced and disseminated by team is of the highest quality, both creatively and strategically
  • Providing day-to-day leadership of DCI’s digital client projects/accounts including strategic counsel, quality control checks and evaluation of accounts progress and client satisfaction
  • Ensuring that we are effectively engaging client audiences through social media marketing
  • Providing thought-leadership on ways client audiences utilize online and mobile communication to help build dialog with various constituencies
  • Influencing the type of content used to fuel dialog and help develop engagement schedules to increase engagement and interest in service of client goals
  • Ensuring that we are following the digital conversation around our client and those of their competitors via social listening
  • Writing contracts, proposals, strategy memos and metric reports
  • Monitoring client budgets, and if necessary, intervening with assigned Account Director or Vice President to fix budget problems 

New Business:

  • Educates new and existing clients about digital marketing capabilities and pitches digital strategies and ideas to them to accomplish their marketing objectives
  • Leads client presentations in partnership with the account team
  • Writing & reviewing proposals and budgets
  • Evangelizing technology, all things digital
  • Staying abreast of digital trends and technologies beyond the digital marketing space and providing Management with insight and recommendations relevant to the industry

Staff Development/ Agency Management:

  • Leading digital staff growth and following performance policies and processes
  • Managing the digital team hours, ensuring they are at capacity, handling the integration of digital into the larger DCI new business process and work
  • Participating in regular strategy meetings with executive team and senior staff to determine organizational goals, growth and vision
  • Maintaining effective and efficient department structure through proper selection process and coordination with Senior Management
  • Overseeing the development of training programs on digital communications for the marketing teams 

Organizational Growth and Performance:

  • Implementing the company’s vision, mission and overall direction of the organization
  • Working closely with CFO to optimize profitability and utilization
  • Procuring digital talent that will assure a high functioning and efficient agency
  • Helping to build a companywide culture that reflects the company values, rewards performance and positions DCI as a best-in-class employer

Knowledge & Skills:

  • Bachelor’s degree
  • 10+ years’ experience in the digital space
  • Experience in a digital media, marketing, public relations or advertising agency including firm understanding of client billing processes, client contracts and customer service
  • Demonstrated ability to pitch and land new business and manage client accounts and budgets
  • Experience in building/scaling and managing digital teams
  • Ability to communicate clearly and effectively, both verbally and in written format, with varying levels of company staff, clients, contractors and media
  • Energetic, self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail, with the ability to manage multiple ongoing activities
  • Strong understanding of the role digital plays across multiple disciplines

Interested and qualified candidates should send a cover letter and resume to careers@aboutdci.com

DCI is an Equal Opportunity Employer.