Rachel Deloffre Promoted to Vice President, Creative ServicesAugust 21, 2023 | By: Dariel Curren
DCI is excited to announce the promotion of Rachel Deloffre to Vice President, Creative Services.
Rachel has been a steady force at DCI for a dozen years, always willing to step in and step up to handle a variety of clients whenever needed given her long tenure and breadth and depth of experience. She is one of the longtime DCI West staffers who first helped to build DCI’s public relations service, and more recently DCI’s marketing strategy, branding, creative and site selection consultant services areas.
Rachel has led projects for provinces and states such as British Columbia, Alberta, Michigan and Pennsylvania, as well as worked with small and mid-sized communities ranging from Tucson, Arizona to Wichita, Kansas, to St. Petersburg, Florida and many locations in between. She also played an integral role in launching an integrated marketing campaign and new initiatives for the Site Selectors Guild, as well as led the brand development and marketing strategy for the launch of C Studios, DCI’s sister agency.
In her current role on the Creative Services team, Rachel focuses on crafting creative marketing strategies, developing community brands and messaging, creating marketing collateral and materials, and site selection consultant marketing.
“Rachel is an exceptionally talented professional, who brings to bear her deep expertise in economic development marketing and smart, creative mindset for each of her clients,” says Dariel Curren, Executive Vice President at DCI. “I deeply admire her strategic insights and commitment to our industry.”
In addition to her client work, Rachel has taught the Colorado Economic Development Basic Course numerous times and teaches the branding portion of the bi-annual IEDC Marketing & Attraction course.
Outside the office, Rachel is a busy mom of two and continues to embrace her passion for places – from Colorado parks and trails where she lives to a family trip and extended stay in France this summer, where she took advantage of DCI’s work from anywhere perk.