News & Views

Why LinkedIn for Economic Development? New Data, More Reasons to Leverage

The latest and greatest data from LinkedIn has arrived! We already know it’s a valuable tool for our clients thanks to our Winning Strategies report that highlights how LinkedIn is the preferred social media channel for corporate executives, but new metrics from the platform help make the case as to why. 

Some highlights:  

Consistency matters 

LinkedIn Pages that post weekly have 5.6x more followers than Pages that post monthly, and their following grows 7x faster than Pages that post monthly.  


Reaching more users  

LinkedIn members are viewing 22% more Feed Updates in 2022 year over year (YoY). Additionally, between June 2020 and June 2022, LinkedIn members shared 25% more public content YoY. 


Brand presence is important 

40% of LinkedIn visitors engage with a Page organically every week. 


Elevating brand perception 

After their ads were seen on the LinkedIn platform, brands were seen to be:  

  • 50% higher quality 
  • 92% more professional 
  • 74% more intelligent 
  • 59% more respectable 

Here at DCI our content marketing and digital advertising team often evangelizes the use of LinkedIn for economic development to reach corporate executives through organic and paid efforts. We offer coaching for your executive and business development team on how their profiles can be optimized with recommendations related to posting cadence and thought leadership. We create organic and paid content for our economic development clients to help elevate messaging around doing business in a location. And we can also target executives directly with your message to help you land more leads.  

Interested in how you can better leverage your LinkedIn profile for the economic development industry to generate more conversations and elevate your brand? Contact me to learn more.  

See the full report here.   

Written By

Susan Brake

Susan Brake is Vice President at DCI overseeing the digital media strategy for all the firm's economic development clients. Since joining the company, she has effectively leveraged traditional and social media tactics to reach target audiences for her clients large and small.

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