ACTA 2020 Travel Industry Summit
On the first day of ACTA’s 2-day Virtual Travel Industry Summit, Tania Kedikian’s keynote session will highlight five new insights based on Development Counsellors International’s (DCI’s) second edition Canadian consumer study to inform post-COVID marketing strategy. Learn what appeals to various types of Canadian consumers – from millennials to Gen Xers to the super affluent – and how to position your offerings to pique their interest, ultimately influencing their purchasing patterns. In this session, attendees will walk away with the knowledge needed to tailor a successful conversion plan and the cliff notes of DCI’s new research findings on the Canadian consumer.
