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ACTA 2020 Travel Industry Summit

On the first day of ACTA’s 2-day Virtual Travel Industry Summit, Tania Kedikian’s keynote session will highlight five new insights based on Development Counsellors International’s (DCI’s) second edition Canadian consumer study to inform post-COVID marketing strategy. Learn what appeals to various types of Canadian consumers – from millennials to Gen Xers to the super affluent – and how to position your offerings to pique their interest, ultimately influencing their purchasing patterns. In this session, attendees will walk away with the knowledge needed to tailor a successful conversion plan and the cliff notes of DCI’s new research findings on the Canadian consumer.

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Tania Kedikian

A communications strategist with a love for storytelling, Tania utilizes her skillset to connect Canadian media with fascinating travel stories around the globe.

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