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TMAC 2019 Conference

“Influencer Vetting and Voodoo” presented by Tania Kedikian

Consumers are all researching their vacation options online and are inspired by the content they see produced by digital influencers. But with so many individuals posing as “digital influencers,” how can travel marketers identify which influencers will deliver for your brand? In this session, you’ll learn about how to vet influencers using quantitative and qualitative methods, the dos and don’ts of contracting, best practices in partnership management and how to re-purpose content to maximum return on investment.

What: Travel Media Association of Canada Annual Conference

When: Saturday, June 22, 1:30 PM

Where: Delta Hotels by Marriott Sault Ste. Marie Waterfront

Presenter: Tania Kedikian, Senior Account Executive, Development Counsellors International

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