News & Views

Lifestyle Marketing 101: Partnering with Economic Development Groups

While destination marketing organizations (DMOs) and economic development organizations (EDOs) are both in the business of place marketing,
for decades they’ve been speaking to different audiences. However, today more DMOs are partnering with EDOs in an effort to attract and retain talent. Research shows that more than three quarters of people cite first-hand experience as a factor in forming impressions about a place to live.
With their firm understanding of consumer marketing, DMOs have the chance to lead the way in these new partnerships and reinforce their importance
in helping to position and brand their community.

This presentation will outline the importance of partnership between tourism and economic development when it comes to lifestyle marketing and best practices from real communities that have mastered promoting their location from all angles.

Presenter: Rebecca Gehman, Director of Talent Attraction, Development Counsellors International


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